A digital-first ecosystem for discovering, training, and promoting grassroots athletic talent — connecting players, coaches, scouts, and sponsors through one platform.
GullySport is the live platform built on this business plan — this link will work once you've completed the GullySport setup guide and connected the custom domain.
To become the leading digital-first ecosystem for discovering, training, and promoting grassroots athletic talent.
To empower unprofessional players by giving them access to structured opportunities, training facilities, analytics, and earning avenues — while creating a data-driven talent marketplace.
Grassroots and unprofessional athletes have no structured way to get discovered outside formal academies.
There's no consistent identification pipeline for players training outside established academy systems.
Coaching, performance analytics, and sports science remain out of reach for most aspiring athletes.
No single platform connects players, coaches, scouts, and sponsors in one place.
Aspiring athletes have very limited ways to earn while they train and develop.
A sports-tech platform combining digital scouting, offline training, and income-generation opportunities in one ecosystem.
Seven interlocking pieces — from discovery to income to placement.
App + web platform where players build sports profiles with stats, videos, and achievements, upload AI-analyzed highlight reels, join online challenges and leaderboards, and receive ratings from coaches and the community.
Low-cost training centers and partnered grounds offering basic equipment, certified coaches, fitness and conditioning programs, nutrition guidance, and regular trials and competitions. Starting in 1–2 cities, expanding via franchise and partnership models.
Structured 8–12 week programs covering sport-specific skill training (cricket, football, badminton, and more), strength and conditioning, mental conditioning, video-based feedback, and benchmark testing.
A high-margin, scalable paid service: detailed skill breakdowns, biomechanical evaluation, video analysis with coaching tips, and progress-tracking dashboards.
Local leagues, inter-academy tournaments, talent hunt events, and trials for semi-pro/pro clubs — monetized through registration fees, sponsorships, broadcasting rights, and brand partnerships.
Ways for players to earn while training: paid bookings for small events (corporate matches, club tournaments, influencer matches), coaching services for local kids via the app, brand collaborations and micro-influencer deals, and a merchandise shop for player-branded gear.
Partnerships with semi-pro clubs, state-level associations, selectors and scouts, universities with sports quotas, and foreign academies — monetized through referral fees, scouting commissions, and signing bonuses.
Months 1–6
Develop the MVP app (profiles, video upload, basic AI analysis), launch in 1–2 cities, partner with local coaches and grounds, and run Talent Hunt Trials to attract initial users.
Months 7–18
Add advanced AI analytics, expand to 5–7 cities, start leagues, and begin sponsorship partnerships.
Year 2–3
Launch the marketplace, build scouting partnerships, organize national-level tournaments, and start athlete placement programs.